Racial Justice Branding: Abad-Santos, Alex (2018), “Nike’s Colin Kaepernick ad sparked a boycott — and earned $6 billion for Nike,” Vox(September 24), https://www.vox.com/2018/9/24/17895704/nike-colin-kaepernick-boycott-6-billion. CBS Chicago (2020), “Starbucks Creates Own Black Lives Matter Shirt for Employees.” CBS Chicago, 15 June 2020, chicago.cbslocal.com/2020/06/15/starbucks-creates-own-black-lives-matter-shirt-for-employees.