The T.R.A.P. Lab

Broderick Turner
1 min readJun 16, 2021


The Trap Lab is Here

Our goal is to explore how race and racism underlie the foundation of marketing, the market place, consumer technology, and marketing research. To support this research, we started a weekly lab meeting with research-active faculty from around the world and across disciplines. We call this the Tackling Race and Prejudice Lab (T.R.A.P. LAB). Work from this lab “will create solutions that simultaneously enhance organizations’ economic, social and environmental outcomes.”

Below is a list of affiliated members and speakers.

Kate Christensen, Assistant Professor of Marketing, Indiana University
Rowena Crabbe, Visiting Assistant Professor of Marketing, Virginia Tech
Ilya Gokhman, Lecturer, Leadership, and Business, Oglethorpe University
Aziza Jones, Assistant Professor of Marketing, University of Wisconsin
Steven Shepherd, Associate Professor of Marketing, Oklahoma State
Broderick Turner, Assistant Professor of Marketing, Virginia Tech
Esther Uduehi, Assistant Professor of Marketing,University of Washington
Kalinda Ukanwa, Assistant Professor of Marketing, USC

Graduate Students
Yandou Lu, Virginia Tech
Matejas Mackin, Northwestern University
Gayoung Park, Virginia Tech
Mehrnoosh Reshadi, Texas Tech

Invited Presenters and Speakers (Spring 2021)
Jennifer Mueller, Professor of Sociology, Skidmore College
Michael Norton, Professor of Marketing, Harvard Business School
Sylvia Perry, Associate Professor of Psychology, Northwestern University
Chris Petsko, Post-doctoral Researcher, Management, Duke University



Broderick Turner

Assistant Professor of Marketing @ The Pamplin College of Business, Virginia Tech