“No person has the power to have everything they want, but it is in their power not to want what they don’t have, and to cheerfully put to good use what they do have.” — Seneca
When I was a child, I made detailed Christmas Wish Lists. I would comb through Toys R’ Us circulars, the JC Penny catalog, and the Sears catalog, as well (Yep, I’m that old). Transformers, Huffy Bicycles, Nerf-Guns, and actions figures. I spent hours writing and editing these lists until I had the perfect guide for Santa, with prices listed incase the elves were busy and my parents chose to muster up the cash.
This compulsion to catalog my wants never left. I became a marketing professor, partly because I love understating consumption- my own and others.
But now, firmly planted in middle age, my consumption urge is tempered by experience. For instance, it’s easy to dream about buying a huge house. But now I know that gutters are expensive, lawn maintenance is constant, and furnishing rooms that we’ll never sit in is wasteful. I also see my friends, great consumers themselves, still striving for the next shiny thing, and then being disappointed that the Peloton bike didn’t make them healthier, (since they don’t use it) and the basement bar didn’t make them cooler (since they’re sleepy after the first glass of wine).
And now I’ve developed a new compulsion to list. This time, a list of things I don’t want- headaches I don’t need, stuff that will remain unconsumed- at least by me. Like my childhood Christmas list, I plan to edit and revise this document until it’s perfect.
Broderick’s Anti-Wish List as of 8/27/23:
1. A boat
2. A helicopter
3. A motorcycle
5. Lake Houses/ Beach Houses/ Houses on Cliffs/ Log Cabins or any other domicile that can be swallowed by Mother Nature too easily.
6. The BMW i8/ Lotus Elise/ Any Ferrari or McClaren (I am too tall).
7. An android phone (Green bubbles? Eww)
8. Ripped Skinny Jeans
9. Pool Table
10. Water bed
11. A Hastens Mattress
12. A soda machine
13. A chocolate fountain
14. Brooks Running Shoes
15. Oakley Sunglasses
17. 3+ button suit jackets
18. An Alexa
19. Anything from Design within Reach (everything there is beautiful, but I’m a messy eater and clumsy human)
20. Patagonia/ finance-bro puffer vest
21. Baseball or Basketball Jerseys
22. VR headsets
23. Augmented reality glasses (reality seems pretty cool to me)
24. A snow plow
25. An internet-enabled refrigerator
27. Tie dye pants
28. Snakes, reptiles, birds
29. Golf clubs
30. Glass tables
31. Wire spiral notebooks
32. Microsoft Surface
33. Shot glasses
33. A monocle
34. A unicycle
35. Juggler’s clubs
36. Season tickets
37. An island
What’s on your anti-wish list?