Desegregation Marketing in Racialized Service Environments

These are sources discussed in the presentation — “Desegregation Marketing in Racialized Service Environments”

Status and Reference Group Effects

Amaldoss W, Jain S (2008) Research note — trading up: A strategic analysis of reference group effects. Marketing Science 27(5):932–942.

Bourdieu P (1984) Distinction: A Social Critique of the Judgment of Taste (Harvard University Press).